Key takeaways
- Your B2B brand needs a well-designed and high-performing website to improve your business.
- The best B2B website builders provide mobile responsiveness, lead generation, easy integration, and other vital features.
Nowadays, having a website to acquire new customers is compulsory, especially for B2B brands. These sites have become more than brochures; instead, they generate leads, create trust, and close sales. But how does one find the best B2B website builder for a brand?
Whether you’re a B2B business owner, marketing manager, or budding entrepreneur, this guide will walk you through the top B2B website builders and key features to look for when creating a results-oriented site.
Check out our list of the best website builders for SEO →
Why you should care about your B2B website builder
Most of the time, prospective customers check out your website first before calling or meeting with you. A poorly designed site or one that takes ages to load is likely to cost you in terms of leads that could otherwise have been generated.
That is why choosing a B2B website builder is important. It determines how well you can create, manage, and optimize your site. The best B2B website builders offer the perfect balance between easy design and great performance.
Important features to look for in a B2B website builder
When surveying B2B website builders for the best options, consider the following vital features:
- Mobile responsiveness
- SEO tools
- Lead generation capabilities
- User-friendly interface
- Scalability
- Integration with marketing tools
- Security features
Mobile responsiveness
More B2B clients are doing their Internet research from mobile devices just as often, if not more often, than at work or home computers. Therefore, it should look great on all devices and perform flawlessly. More than just a mobile-responsive design, it touts a seamless user experience that is critical for engagement and conversions.
SEO tools
Any B2B website needs to rank highly in search engines to succeed. That is why search engine optimization (SEO) is vital.
Look for builders that offer:
- Customizable meta titles and descriptions
- Easy integration with Google Analytics
- Built-in keyword optimization tools
Lead generation capabilities
Your website needs to generate leads with captivating landing pages where the prospect can be caught in their curiosity and entice them more with features such as customized forms, gated content, and very direct call-to-actions (CTAs) to lure them in.
User-friendly interface
Not everyone is a tech expert. The best B2B website builders offer fast loading times and carefully designed templates that make website navigation a breeze. Even in the case of hiccups, they should make room for reliable customer support.
Scalability
As your business grows, website growth has to go with it. You have to choose a platform that can allow you to have new pages and other added features, as well as integration options, without starting from scratch. Your builder should also be capable of handling increased online traffic as the number of site visitors increases.
Integration with marketing tools
It is also highly beneficial for your website builder to allow easy integration with CRM systems, email marketing platforms, and analytics tools. This will make your website a central part of your marketing efforts.
Security features
B2B websites often handle sensitive information. Ensure your builder offers SSL certificates, regular backups, and robust security measures.
Top 5 B2B website builders for you
Now that you know what to look for, let’s examine some of the best B2B website builders today:
1. HubSpot CMS Hub
HubSpot is a powerhouse of everything a B2B site needs to set up a comprehensive content management system. It is designed to smoothly attract, engage, and convert leads, making it a popular choice for businesses focusing on inbound marketing.
Here are some key features:
- Built-in CRM for managing leads and customer data
- Responsive templates optimized for B2B businesses
- Built-in SEO recommendations
- Easy integration with HubSpot’s marketing, sales, and service tools
2. WordPress + Elementor
WordPress is among the best global website platforms, and in combination with the Elementor page builder, it transforms into a perfect match for any B2B site. WordPress gives the highest flexibility for all those businesses willing to have full power over the components and personal touch of their site.
It offers the following:
- Thousands of customization templates with plugins and themes
- Elementor’s drag-and-drop builder for easy design
- Advanced SEO capabilities like Yoast
- Can adapt for businesses of all sizes
3. Wix
Wix’s beautiful template designs are very simple to use and are good for B2B organizations that want to go online without stress. They are also very intuitive and cost-effective, making them ideal solutions for small — to medium-sized businesses.
Some of its best features include:
- Hundreds of mobile-optimized templates
- Built-in SEO tools
- App market for additional features like live chat and email marketing
4. Webflow
Webflow is a favorite among B2B businesses for its unmatched design flexibility and powerful CMS capabilities, perfect for a custom-built look without coding. Its design capabilities allow businesses to build unique sites to stand aside from their competitors.
Some key features include:
- Visual design tools for custom layouts
- Built-in SEO tools and analytics integration for optimizing content
- Hosting included, with fast loading speeds
- Accommodating enterprise-level businesses
5. Squarespace
Modern and stylish designs make Squarespace the perfect B2B website for displaying a brand in an appealing fashion. These designs work for businesses in creative industries.
Here are a few features that set it apart:
- Beautiful, industry-specific templates with a focus on aesthetics
- Built-in blogging and analytics tools
- E-commerce capabilities for B2B businesses selling products
- 24/7 customer support
Common questions about B2B website builders
- Is coding necessary for using these builders?
- How much time will it take to create a B2B website?
- Can I use my old website builder for B2B business?
- Are there options to change website builders in the future?
Is coding necessary for using these builders?
Absolutely not! Most of today’s website builders are intended to be easy to use. Wix and Squarespace are prime examples.
How much time will it take to create a B2B website?
It depends on how technical your site will be. Most basic sites can be up in a few hours using user-friendly builders like Wix or Squarespace.
Can I use my old website builder for B2B business?
You can choose a regular website builder; however, using B2B-specific builders is better for meeting some of the unique needs of B2B businesses, like lead generation and CRM integration.
Are there options to change website builders in the future?
You can, but it will not be an easy task. You should look for one that will suit the long-term needs you anticipate from the beginning.
Building a B2B website that converts
Choosing the right B2B website builder is an important process for building a website that will boost business. However, you must weigh your individual needs against budget and technical capabilities.
Now, you can contact Aspire Marketing Agency to discuss your options for developing a site that assures good looks and embraces value.
